10 good reasons to partner with us…
~ 01 ~
A personalized and sustainable coffee roasting and supply service
AfriRoast Coffee Roasters offers its customers individuality and exclusivity by roasting according to their specific roast and blend preferences. The product can be supplied as beans, ground coffee and in capsule format, and, if required, according to customer-specific packaging and branding.
At the same time, AfriRoast Coffee Roasters’ own distinctive blends are available in the roastery’s standard packaging or, if preferred, packaged and branded in customer-specific format. 
~ 02 ~
Modern roasting technology, traditional methodology
AfriRoast Coffee Roasters’ modern roasting processes are linked to automated roast profiles. This maintains roast consistency and ensures uncompromising quality in each batch of coffee beans produced. It, however, allows the coffee roaster to be in full control and able to pro-actively make finer adjustments to compensate for variable factors that may affect the roast result.
But, when it comes to the art of coffee roasting, technology will never replace the knowledge, skill and, especially, the passion that roasters have for what they do. In this regard AfriRoast Coffee Roasters carefully selects its coffee roasters and only employs the best!
~ 03 ~
Only superior coffee beans
AfriRoast Coffee Roasters prides itself that it sources, roasts and supplies only choice coffee beans. Although the grading of and reference to the quality of beans can be a complex field, the AA-certification of our raw coffee beans verifies that it is of a high quality with superior flavours. These beans, furthermore, are without defects or impurities that may affect the roasting process and, ultimately, the taste.
~ 04 ~
Quality and consistency
With appropriate and ongoing quality control measures in place, AfriRoast Coffee Roasters not only ensures that beans are roasted and packaged according to the high standards set for the roastery, it also guarantees consistency as all batches are roasted to the same, high standards.
~ 05 ~
An efficient ordering and delivery infrastructure
AfriRoast Coffee Roasters provides for an easy and hassle-free ordering and distribution process. Orders placed are immediately acknowledged and attended to. At the same time the roastery has partnered with competent and dependable distribution service providers to deliver the product to the market. Orders are promptly prepared, dispatched and delivered to customer satisfaction.
~ 06 ~
Competitive pricing
The straightforward nature of AfriRoast Coffee Roasters’ business model allows for an affordable pricing structure for smaller, as well bulk orders. Flexibility in pricing is further enhanced by bypassing the wholesaler and supplying directly to the market. 
~ 07 ~
The magicians of the trade
In today’s modern world, the roasting industry is one of the few where magic still happens. The magicians of the trade are the talented roasters who are skilled to bring out only the best that coffee can offer. One such skill is the remarkable know-how of AfriRoast’s lead roaster-barista of the art and process of coffee cupping – the professional practice of tasting and observing the aromas and flavours of brewed coffee. This significant expertise allows the roastery to guide its customers through a tasting process to enable them to select the individual coffee taste that they prefer, and then to roast it according to these specifications for reselling to their markets.
~ 08 ~
Toeing the line
Value systems play an important role in the running of AfriRoast Coffee Roasters as an enterprise. Key to this is the roastery’s commitment to do business with integrity, not only when it comes to suppliers and customers, but also towards nature and the environment to ensure sustainability. Coffee beans are sourced from fair trade organizations that create trading partnerships based on dialogue, transparency and respect. This alliance contributes to sustainable development by offering better trading conditions to coffee bean farmers. AfriRoast Coffee Roasters’ roasting facility, furthermore, utilizes energy-efficient processes and produces negligible waste.
~ 09 ~
Roasting and barista training, and support
AfriRoast Coffee Roasters offers individualised barista training courses to their customers. In doing so, the roastery endeavours to further improve their level of excellence in their business and to contribute to the renown of the coffee industry as a whole. AfriRoast Coffee Roasters also gives training and support on the operating and use of espresso machines.
~ 10 ~
From Africa … and proudly South African
Viewed from the outside, AfriRoast Coffee Roasters is a competent, multifaceted business where technology, tradition, expertise and principled values come together. But driving this is its origin in Africa and its conviction that its roots in this continent hold the key to understanding the requirements of coffee lovers. More so, it is the stimulus to keep making magic in order to give them the quality and taste that they desire.
