Our Story

AfriRoast Coffee Roasters

We are geared to create personalized roast profiles according to specific roast and blend preferences. This gives customers the opportunity to invest in and develop their own, exclusive and individual coffee brands.

 

This remarkable alignment with the coffee industry means that we offer our customers the strategic advantage of having a dedicated coffee roasting and supply service as an extension to their businesses.

 

Customers enjoy the benefits of practically owning their own roastery, but on an outsourced basis without having to invest in it.

 

AfriRoast Coffee Roasters specializes in roasting quality coffee beans and its supply to the coffee industry and retail market.

 

The roastery, aptly located in South Africa’s tradition-rich Boland region, is a creative space where the know-how, dedication and zeal of our roasters go hand in hand with modern-day roasting precision, together with the unwavering traditional values of the art of coffee roasting.

Our advanced roasting processes are linked to automated roast profiles. This maintains roast consistency and ensures uncompromising quality in each batch of coffee beans that we produce, yet according to the coffee roasters’ personal perfection while overseeing the roasting process. The strong emphasis that we place on the quality and taste of our coffee beans is in line with the requirements that baristas have to be able to prepare to perfection the coffee that they serve.

AfriRoast Coffee Roasters’ own proprietary blends, specifically made to satisfy the preferred taste of discerning South African coffee lovers, are formulated from Grade AA 100% Arabica beans from Africa’s recognized coffee producing regions. Our favoured signature blend can be described as big and bold in flavour, yet smooth on the finish. This blend satisfies a wide range of coffee tastes, from lighter roast to dark roast, and it works equally well as an espresso or with milk-based drinks such as cappuccinos.

Almost as if owning your own roastery!

 

Having achieved such perfection with our own coffee blends, AfriRoast Coffee Roasters offers the same excellence to the coffee industry in roasting and supplying coffee beans according to individual specifications and requirements.

 

 The fact that we are geared to create personalized roast profiles according to specific roast and blend preferences, gives customers the opportunity to invest in and develop their own, exclusive and individual brands of coffee. This remarkable alignment with the coffee industry means that AfriRoast Coffee Roasters offers its customers the strategic advantage of having a dedicated coffee roasting and supply service as an extension of their business. Customers enjoy the benefits of practically owning their own roastery, but on an outsourced basis without having to invest in it.

10 good reasons to partner with us

~ 01 ~

 

A personalized and sustainable coffee roasting and supply service

 

AfriRoast Coffee Roasters offers its customers individuality and exclusivity by roasting according to their specific roast and blend preferences. The product can be supplied as beans, ground coffee and in capsule format, and, if required, according to customer-specific packaging and branding.

 

At the same time, AfriRoast Coffee Roasters’ own distinctive blends are available in the roastery’s standard packaging or, if preferred, packaged and branded in customer-specific format.

 

~ 02 ~

 

Modern roasting technology, traditional methodology

 

AfriRoast Coffee Roasters’ modern roasting processes are linked to automated roast profiles. This maintains roast consistency and ensures uncompromising quality in each batch of coffee beans produced. It, however, allows the coffee roaster to be in full control and able to pro-actively make finer adjustments to compensate for variable factors that may affect the roast result.

 

But, when it comes to the art of coffee roasting, technology will never replace the knowledge, skill and, especially, the passion that roasters have for what they do. In this regard AfriRoast Coffee Roasters carefully selects its coffee roasters and only employs the best!

 

~ 03 ~

 

Only superior coffee beans

 

AfriRoast Coffee Roasters prides itself that it sources, roasts and supplies only choice coffee beans. Although the grading of and reference to the quality of beans can be a complex field, the AA-certification of our raw coffee beans verifies that it is of a high quality with superior flavours. These beans, furthermore, are without defects or impurities that may affect the roasting process and, ultimately, the taste.

 

~ 04 ~

 

Quality and consistency

 

 With appropriate and ongoing quality control measures in place, AfriRoast Coffee Roasters not only ensures that beans are roasted and packaged according to the high standards set for the roastery, it also guarantees consistency as all batches are roasted to the same, high standards.

 

~ 05 ~

 

An efficient ordering and delivery infrastructure

 

AfriRoast Coffee Roasters provides for an easy and hassle-free ordering and distribution process. Orders placed are immediately acknowledged and attended to. At the same time the roastery has partnered with competent and dependable distribution service providers to deliver the product to the market. Orders are promptly prepared, dispatched and delivered to customer satisfaction.

~ 06 ~

 

Competitive pricing

 

The straightforward nature of AfriRoast Coffee Roasters’ business model allows for an affordable pricing structure for smaller, as well bulk orders. Flexibility in pricing is further enhanced by bypassing the wholesaler and supplying directly to the market.

 

~ 07 ~

 

The magicians of the trade

 

In today’s modern world, the roasting industry is one of the few where magic still happens. The magicians of the trade are the talented roasters who are skilled to bring out only the best that coffee can offer. One such skill is the remarkable know-how of AfriRoast’s lead roaster-barista of the art and process of coffee cupping – the professional practice of tasting and observing the aromas and flavours of brewed coffee. This significant expertise allows the roastery to guide its customers through a tasting process to enable them to select the individual coffee taste that they prefer, and then to roast it according to these specifications for reselling to their markets.

 

~ 08 ~

 

Toeing the line

 

Value systems play an important role in the running of AfriRoast Coffee Roasters as an enterprise. Key to this is the roastery’s commitment to do business with integrity, not only when it comes to suppliers and customers, but also towards nature and the environment to ensure sustainability. Coffee beans are sourced from fair trade organizations that create trading partnerships based on dialogue, transparency and respect. This alliance contributes to sustainable development by offering better trading conditions to coffee bean farmers. AfriRoast Coffee Roasters’ roasting facility, furthermore, utilizes energy-efficient processes and produces negligible waste.

 

~ 09 ~

 

Roasting and barista training, and support

 

AfriRoast Coffee Roasters offers individualised barista training courses to their customers. In doing so, the roastery endeavours to further improve their level of excellence in their business and to contribute to the renown of the coffee industry as a whole. AfriRoast Coffee Roasters also gives training and support on the operating and use of espresso machines.

 

              

 

 ~ 10 ~

 

From Africa … and proudly South African

 

Viewed from the outside, AfriRoast Coffee Roasters is a competent, multifaceted business where technology, tradition, expertise and principled values come together. But driving this is its origin in Africa and its conviction that its roots in this continent hold the key to understanding the requirements of coffee lovers. More so, it is the stimulus to keep making magic in order to give them the quality and taste that they desire.

Get to Know
AfriRoast Better

Help

Follow Us

©2020 AfriRoast Coffee Roasters

0
  • AfriRoast